From record-smashing innovations to sales-boosting online content – our Digital teams are blazing an online trail like no other Brand. Always raising the bar in the ever-changing digital world, they find new and exciting ways to connect with our customers, from Pinterest wish-lists to editorials and blogs. This hotbed of bespoke content and innovative social activity is the fastest-growing sector of the business, putting Digital at the forefront of our commercial success. Explore this page to find out more and see any current opportunities.
Digital Marketing is the powerhouse behind our Brands’ digital footprint. Our Acquisition team drives traffic to the website through social media and advertising, pushing our online content onto key consumer channels. From banner ads to paid searches, they focus on ways to convert new customers to sale. Our Customer Relationship Management team develops targeted communications. Digital Marketing roles include >>
A lot goes on behind the scenes of our homepage content. Scouting new models, briefing editorial – it’s fast-paced, and there’s always something new to get stuck in to. Working with other HQ teams, from Production and Design to Marketing and Press, they maintain our Brand image and make sure our in store product launches and campaigns are matched online. Along with Marketing and Trade, they capture exclusive content for our blogs – like live streams straight from London Collections: Men and Access all Areas videos from Fashion Week – all the way to how to wear the latest trends and what new bands to listen to. Digital Content roles include >>
Our Digital Creative teams create the ultimate digital experience for our customers, spanning fashion, film, music and culture. All about ramping up our Brands’ impact, they connect the trend-conscious around the world with bespoke lifestyle content, “shoppable” features, promo videos, How to Wear style-guides and behind the scenes footage. Our Digital Designers are involved in a huge range of projects that build our Brands’ online presence – from creating industry-leading, tablet-friendly shopping to engaging social content and responsive design. Digital Creative roles include >>
In our fast-fashion business, Trading and Analytics is all about customer spending and conversions. From promoting hard-to-push products to testing new ways to drive profit online, these teams have sharp commercial minds – and know their way round a spreadsheet. Our Trading team reviews our bestsellers, maps out homepage content and sets next season’s sales plans. Customer profiling and Brand perception is top of the agenda for Analytics: our team shares performance-driving customer insight – and analyses competitor activity to keep us ahead of the game. Online Trading & Analytics roles include >>
Working with Editorial, our tech-savvy Production team manage our highly-detailed homepage content. This team is vital for the smooth-running of our website and devices – they are the talent behind our app-enhancements, website developments and weekly newsletters. They roll out new international websites and test campaigns, from our behind-the-scenes live streams of Fashion Week to content streamed straight from London Collections: Men. Online Production roles include >>
